Asian buying power

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Asian Americans are among the most digitally enabled and tech-adopting consumers in the country—and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers. Whether it be through recommendations from friends across social media, personalized ads we see when watching subscription video on-demand SVOD services or promotions that land in our inboxes because our favorite e-tailer remembered our birthday, digital touchpoints are everywhere. And while most Americans juggle several devices and actively contribute to the 2.
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Buying power of Asian Americans and Hispanics rising fastest in U.S., new study says

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Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them? - Marketing Charts

Asian-Americans are a big and diverse group which, according to the US Census, encompasses heritages from more than two dozen countries. As a group, Asian-Americans tend to have higher incomes than the total US population. So, where can marketers reach this group of avid consumers? They should first look online.
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Marketers, It’s Time to Engage Asian American Consumers

Asian Americans have always led the way with digital adoption. While this trend is not new, the sheer amount of streamed content and the use of internet-connected devices among Asian American homes continues to grow. Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are.
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